Entrepreneurship

BIZBARCELONA


2020

Deployment of the content strategy

BIZBARCELONA is the flagship fair of Catalonia when it comes to entrepreneurship, start-ups, SMEs and self-employed workers. This event, organised by Fira de Barcelona, provides solutions for launching entrepreneurial projects and business transformation, offering advice and inspiring ideas shared by keynote speakers. There are talks, panel discussions and meetings involving entrepreneurs, investors and advisers, among many other activities.

The client set us the challenge of helping them to deploy their online content strategy and explain it with a revamped narrative and a distinctive tone. A key element within this strategy was the launch of a new newsletter. The challenge before us involved developing a content editorial plan connected to the interests of the fair’s target audience, generating engagement and providing fundamentally informative content.


Within a short period of time we conceptualised and launched the new Bizmagazine newsletter in partnership with the fair’s IT provider. Our task included supervising the content, combining our own thematic proposals with those of the Bizcommunity, the ecosystem of entities, companies and associations linked to BIZBARCELONA. All this high-quality content was prepared in three languages and SEO-optimised, both on page and off page, by using strategic keywords. This high-quality content facilitated the organic traffic of visits to the entrepreneurship fair’s website, boosting its page rank on Google and increasing its visibility.

Alpinista Samurai - Agència de Content

The creation of the Bizmagazine also led to a substantial improvement of BIZBARCELONA‘s multi-channel strategy. The content generated was shared on different social media and via other communication channels.

A revamped website tailored to the new narrative

Another highly significant part of the new online content strategy was the website. Working in partnership with Fira de Barcelona’s IT provider and ICT department, we restructured it and provided it with content aligned with this new identity.

The BIZBARCELONA website played a very important role in the communication strategy both before and during the fair, as the participants and speakers and all the scheduled talks and activities were progressively announced. Another of the key tasks we had to perform was to oversee the content of the entire activity schedule in three languages and upload it onto their CMS.

Entrepreneurship

BIZBARCELONA


2020

Deployment of the content strategy

BIZBARCELONA is the flagship fair of Catalonia when it comes to entrepreneurship, start-ups, SMEs and self-employed workers. This event, organised by Fira de Barcelona, provides solutions for launching entrepreneurial projects and business transformation, offering advice and inspiring ideas shared by keynote speakers. There are talks, panel discussions and meetings involving entrepreneurs, investors and advisers, among many other activities.

The client set us the challenge of helping them to deploy their online content strategy and explain it with a revamped narrative and a distinctive tone. A key element within this strategy was the launch of a new newsletter. The challenge before us involved developing a content editorial plan connected to the interests of the fair’s target audience, generating engagement and providing fundamentally informative content.


Within a short period of time we conceptualised and launched the new Bizmagazine newsletter in partnership with the fair’s IT provider. Our task included supervising the content, combining our own thematic proposals with those of the Bizcommunity, the ecosystem of entities, companies and associations linked to BIZBARCELONA. All this high-quality content was prepared in three languages and SEO-optimised, both on page and off page, by using strategic keywords. This high-quality content facilitated the organic traffic of visits to the entrepreneurship fair’s website, boosting its page rank on Google and increasing its visibility.

Alpinista Samurai - Agència de Content

The creation of the Bizmagazine also led to a substantial improvement of BIZBARCELONA‘s multi-channel strategy. The content generated was shared on different social media and via other communication channels.

A revamped website tailored to the new narrative

Another highly significant part of the new online content strategy was the website. Working in partnership with Fira de Barcelona’s IT provider and ICT department, we restructured it and provided it with content aligned with this new identity.

The BIZBARCELONA website played a very important role in the communication strategy both before and during the fair, as the participants and speakers and all the scheduled talks and activities were progressively announced. Another of the key tasks we had to perform was to oversee the content of the entire activity schedule in three languages and upload it onto their CMS.